They brought you the charity auction “Four Inches” and now they are bringing you Project PEP. Jimmy Choo and the Elton John Aids Foundation are at it again. And this time they are bringing you a new capsule collection and the chance to win 7 pairs of shoes and 2 bags. All you have to do is use your camera for something greater than taking Facebook pictures. Just shoot you, your shoes, the number 72, and something creative. The Simelela Centre in South Africa will thank you.

Visit Jimmy Choo for more info.