Just when I had become accustomed to sub-dermal implants, (quite scary looking actually) comes collagen for your heels. There is no need to be frightened because it’s nothing like other body modification procedures. In fact, you may be able to get a two-for-one special–along with the annual lip injection. (Let’s hope the treatments aren’t from the same syringe.)

Growing in popularity in England, Collagen Feet Fillers is a procedure designed to make wearing sky-scraping stilettos less painful. High-heel wearers, your prayers have been answered. For just £240 (about $390) you can go for your daily run through Central Park in your Louboutin and retire your Nike Air Max.